Our Standards

Grubbable is committed to growing the local & sustainable food movement. We believe local is the future of food which is why we work with food businesses that celebrate local and sustainable practices.

We believe in food with integrity and live by the below standards. All of our marketplace food businesses have to meet these standards to qualify to be published on the Grubbable platform.

the grubb standards

Local Food: “Keeping Things Local”

USDA defines “Local food” as food that is sourced from within 400 miles and/or from within the state. This essentially means buying and using ingredients from local farms, resulting in food that is at its peak of its freshness and nutrients.

For Grubbable’s local food business partners, this is what “LOCAL” means:

  1. Farms: Local farms that only practice sustainable agriculture qualify to be a Grubbable partner
  2. Artisans: With artisanal food makers, it may not always be possible for them to source locally, however, all of Grubbable partner artisans are 100% locally made. Most of them are even sustainably practiced - from their cooking facility to storage to packaging. Our artisans need to ensure that they are sustainable with little to no carbon footprint through their operations.
  3. Restaurants: All Grubbable partner restaurants must source at least half of all their supply from local farms, that practice sustainable agriculture.

Why Can’t all Artisans be fully “Locally Sourced”?

Many of the artisanal food makers are specialty jam makers, coffee roasters, fermenters etc where the primary ingredients are not indigenous to their locality. So they may not be able to source most to many of their ingredients locally. But, that does not make them any less of a “LOCAL FOOD BUSINESS”. Most of the artisanal food vendors take immense pride in celebrating their region and hence believe in being 100% locally made, including their in-house team. That is not to say that we don't look for artisans who source locally. Our primary goal has always been to focus on local sourcing. But, we also want to encourage artisans who may not be able to source exotic ingredients for their products locally, but help grow the local food community. However, we do want to ensure that all of our local artisans are also trying to be as sustainable in their operations as possible. This could range from using sustainable ingredients to recycling to using recycled packaging etc.

Grubbable Sustainability Index:

Grubbable is not just about “LOCAL”. We believe in doing things RIGHT and eating RIGHT, as well. Which means that each one of our food partners will have to practice sustainable agriculture and/or sustainable operations to qualify!

Here are the 2 main pillars of Grubbable’s sustainability index:

  1. Ecological Preservation: Grubbable wants to recognize and encourage local food businesses that grow/raise, source from and or use sustainably grown and ethically raised produce & meat, with little to no carbon footprint. By this we mean, foods grown without the use of chemical pesticides, synthetic fertilizers & foods that are NON-GMO. Basically, farms that are helping preserve and reversing the adverse effects caused over the past 100 years on our soil, air and water. Apart from the above practices, sustainable farms also use sustainable farming techniques such as crop rotation, renewable energy, conservation tillage and pasture-based livestock husbandry.
  2. Ethical Animal Welfare: Farms that believe in ethically, humanely & pasture raised animals, free of hormones, non-therapeutic antibiotics, additives and unhealthy breeding conditions are the ones that one would find on the Grubbable marketplace. Restaurants and artisans that source from sustainable farms would qualify to partner with us as well.

At Grubbable, we look at all of the above to see if farms qualify to be on our platform.

Peripheral Standards:

Coffee (For Coffee Roasters)

Because coffee plants need a certain altitude and climate to grow, they are not farmed locally. However, while they are not able to be grown locally, it can still be roasted locally and they are still able to be grown in ways that benefit the environment and economy in which they are farmed. In order for coffee to be listed on the Grubbable marketplace, it must be shade grown, Rainforest Alliance Certified, organic, or Fair Trade Certified. We know, being Fair Trade Certified doesn’t necessarily mean that the coffee is grown naturally or in a way that protects the environment, but it does mean that thought is being put into creating a sustainable coffee-farming infrastructure for all that are involved. Plus, much of Fair Trade Certified coffee is also farmed sustainably.

Specialty Businesses

For speciality food vendors that typically don’t fall under any of the major local and/or sustainable categories, we shall look at what the business specializes in and require they create their product in a way that is keeping with the local and sustainable food movement.


At Grubbable, we celebrate all local and sustainable food businesses, including winemakers, micro breweries, vineyards, hop growers etc. To be able to partner with us, local alcohol businesses will still have to meet our standards.

However, please note that these businesses will only be able to publish their content and offerings on the Grubbable marketplace. They WILL NOT BE ABLE TO SELL THEIR OFFERINGS ON THE GRUBBABLE MARKETPLACE.

At no point, will Grubbable engage in selling alcohol or alcoholic beverages online on the marketplace.

We desire openness and transparency. If you have any questions or comments about our standards email us at eat@grubbable.com

Marketplace devices


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